4 Important social media networks for businesses
Social media has become one the of the most important
communication tools for PR practitioners and marketers. This is mainly because
of its ability to create interactive and personalised relationships between the
business and its stakeholders. The following are the 4 most important platforms
for any kind of business.
At the forefront we have Facebook with 903 million users. It has been found that 67% of adult Internet users have Facebook
accounts, this is according to Techcrunch. This makes it easy for businesses to reach their stakeholders. With a
Facebook account, one can upload video, images, links to articles and post
text, thus making it easy to communicate better with audiences.
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| Source: www.ethicalsocialmedia.com |
Google plus follows with 343 million users. Businesses can
use this network to interact with other businesses and stakeholders through the
use of hangouts and circles. Like Facebook, this also allows the uploading of content
such as images, video, audio and text.
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| Source: www.allthingsd.com |
Number 3 on the list is Twitter with 288 million users. One
can post content known as tweets of 140 characters or less. The ability to
re tweet and reply to tweets increases interaction. Hash tags are important,
they help increase traffic and including them after tweets will help your content show up in search queries and maximise your exposure.
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| Source: www.glam-dairy.blogspot.com |
Last but not least is Instagram with 100 million users and
40 million images uploaded daily. This is a great way of showing off your
products and services. To give your business a personal look, you can post
images of your headquarters as well your employees in action.
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| Source: www.blackberryed.com |
Social media has proved its ability to influence better
business relationships, and with Facebook as the leader, the other networks can
also enhance the relationships formed. Using multiple social media networks can
help reach a wider targeted audience.
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